R+L Carriers Invests in New OrleansBowl
At a joint press conference today, bowl officials unveiled a new logo in conjunction with theirannouncement of a new title sponsor for the New Orleans Bowl. R+L Carriers, a leading LTLmotor freight carrier, has signed a three year deal for title sponsorship of the R+L Carriers NewOrleans Bowl.
Following a walkthrough of the Superdome, and a tour of areas still affected by Hurricane Katrina,corporate executives from R+L Carriers and the New Orleans Bowl Executive Committee toastedthe partnership over dinner in the French Quarter on Wednesday evening. Billy Ferrante,Executive Director of the Bowl, officially welcomed R+L Carriers to New Orleans, ?ringing abrand new partner on board for the Bowl represents more than just a marketing milestone for thisevent. R+L Carriers investment in our game is an investment in the hospitality industry as awhole. Their support and confidence in the New Orleans Bowl, is a pledge of support and a voteof confidence in the recovery of our city? hospitality industry?
Dewey Gatts, R+L? VP of Sales and Marketing, recognized the value of the title sponsorship,?he decision for R+L Carriers to participate with the New Orleans Bowl was based on ourcontinued efforts to support the city of New Orleans. As the title sponsor, R+L Carriers will bedirectly involved with supporting our young men and women at the collegiate level in addition tothe enjoyment of national exposure for all our valued employees and customers?
The R+L Carriers New Orleans Bowl, which matches the Sun Belt Conference Champion againstan opponent from Conference USA, returns to the Louisiana Superdome at 7pm (cst) Friday,December 22nd. The game will be broadcast live on ESPN2. Following Hurricane Katrina, the2005 New Orleans Bowl was played in Lafayette, LA with no title sponsor.
Following a walkthrough of the Superdome, and a tour of areas still affected by Hurricane Katrina,corporate executives from R+L Carriers and the New Orleans Bowl Executive Committee toastedthe partnership over dinner in the French Quarter on Wednesday evening. Billy Ferrante,Executive Director of the Bowl, officially welcomed R+L Carriers to New Orleans, ?ringing abrand new partner on board for the Bowl represents more than just a marketing milestone for thisevent. R+L Carriers investment in our game is an investment in the hospitality industry as awhole. Their support and confidence in the New Orleans Bowl, is a pledge of support and a voteof confidence in the recovery of our city? hospitality industry?
Dewey Gatts, R+L? VP of Sales and Marketing, recognized the value of the title sponsorship,?he decision for R+L Carriers to participate with the New Orleans Bowl was based on ourcontinued efforts to support the city of New Orleans. As the title sponsor, R+L Carriers will bedirectly involved with supporting our young men and women at the collegiate level in addition tothe enjoyment of national exposure for all our valued employees and customers?
The R+L Carriers New Orleans Bowl, which matches the Sun Belt Conference Champion againstan opponent from Conference USA, returns to the Louisiana Superdome at 7pm (cst) Friday,December 22nd. The game will be broadcast live on ESPN2. Following Hurricane Katrina, the2005 New Orleans Bowl was played in Lafayette, LA with no title sponsor.