11/2/2006 R+L Carriers Invests in New Orleans
Bowl
At a joint press conference today, bowl officials unveiled a new logo in conjunction with their
announcement of a new title sponsor for the New Orleans Bowl. R+L Carriers, a leading LTL
motor freight carrier, has signed a three year deal for title sponsorship of the R+L Carriers New
Orleans Bowl.
Following a walkthrough of the Superdome, and a tour of areas still affected by Hurricane Katrina,
corporate executives from R+L Carriers and the New Orleans Bowl Executive Committee toasted
the partnership over dinner in the French Quarter on Wednesday evening. Billy Ferrante,
Executive Director of the Bowl, officially welcomed R+L Carriers to New Orleans, “Bringing a
brand new partner on board for the Bowl represents more than just a marketing milestone for this
event. R+L Carriers investment in our game is an investment in the hospitality industry as a
whole. Their support and confidence in the New Orleans Bowl, is a pledge of support and a vote
of confidence in the recovery of our city’s hospitality industry”.
Dewey Gatts, R+L’s VP of Sales and Marketing, recognized the value of the title sponsorship,
“The decision for R+L Carriers to participate with the New Orleans Bowl was based on our
continued efforts to support the city of New Orleans. As the title sponsor, R+L Carriers will be
directly involved with supporting our young men and women at the collegiate level in addition to
the enjoyment of national exposure for all our valued employees and customers”.
The R+L Carriers New Orleans Bowl, which matches the Sun Belt Conference Champion against
an opponent from Conference USA, returns to the Louisiana Superdome at 7pm (cst) Friday,
December 22nd. The game will be broadcast live on ESPN2. Following Hurricane Katrina, the
2005 New Orleans Bowl was played in Lafayette, LA with no title sponsor.
