8/18/2006
R+L Carriers Increases TV Exposure .....
R+L Carriers has agreed to terms with DeWALT Racing to increase TV exposure for five additional NASCAR cup races for the 2006 season.
R+L Carriers, being the first LTL transportation company to join the sport in 1997, has seen an immediate impact since reactivating their sponsorship in 2006 with the #17 Ford Fusion and Matt Kenseth. "Name branding has never been so prominent for the organization since joining the sport this season," stated Michael Shroyer, R+L Carriers president. "With well over 10 million viewers each week, R+L Carriers continues to receive positive feedback from both new and current customers as well as from all our valued employees", he added.
R+L Carriers will be prominent on the TV panel for the following races during the remainder of the 2006 season: * Sept 3rd - Fontana, CA *Sept 24th - Dover, DE *Oct 1st - Kansas City, KS *Oct 8th - Talladega, AL *Nov 5th - Fort Worth, TX
Be sure to watch R+L Carriers featured as the primary sponsor Oct 22nd in Martinsville, VA where the #17 Ford Fusion will reflect the full R+L Carriers paint scheme.
For more information contact: Greg Bronner / Director of Marketing 1.800.543.5589
